.elementor-314 .elementor-element.elementor-element-aab1e32{--display:flex;}:root{--page-title-display:none;}/* Start custom CSS */{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://gocontinuity.com/#org",
      "name": "Continuity",
      "url": "https://gocontinuity.com/",
      "telephone": "+14806310700",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Chandler",
        "addressRegion": "AZ",
        "postalCode": "85224",
        "addressCountry": "US"
      },
      "description": "Continuity provides advisor transition execution—operational support for financial advisors moving firms, platforms, or custodians."
    },
    {
      "@type": "WebSite",
      "@id": "https://gocontinuity.com/#website",
      "url": "https://gocontinuity.com/",
      "name": "Continuity",
      "publisher": { "@id": "https://gocontinuity.com/#org" },
      "inLanguage": "en"
    },
    {
      "@type": "WebPage",
      "@id": "https://gocontinuity.com/build-your-marketing-foundation-before-you-transition/#webpage",
      "url": "https://gocontinuity.com/build-your-marketing-foundation-before-you-transition/",
      "name": "Build Your Marketing Foundation Before You Transition | Continuity",
      "isPartOf": { "@id": "https://gocontinuity.com/#website" },
      "about": { "@id": "https://gocontinuity.com/#org" },
      "inLanguage": "en",
      "description": "Why breakaway advisors should build differentiation, ideal client clarity, and a client-first website before transitioning—so messaging reduces friction and trust stays high."
    },
    {
      "@type": "Article",
      "@id": "https://gocontinuity.com/build-your-marketing-foundation-before-you-transition/#article",
      "headline": "Build Your Marketing Foundation Before You Transition",
      "description": "Client-first marketing foundation for breakaway advisors: ideal client clarity, meaningful differentiation, trust cues, and a website that answers client concerns before the move.",
      "image": [
        "https://gocontinuity.com/wp-content/uploads/2026/05/continuity-marketing-foundation-before-transition-client-first-messaging.png"
      ],
      "mainEntityOfPage": { "@id": "https://gocontinuity.com/build-your-marketing-foundation-before-you-transition/#webpage" },
      "publisher": { "@id": "https://gocontinuity.com/#org" },
      "author": { "@type": "Organization", "name": "Continuity" },
      "inLanguage": "en",
      "articleSection": "Resources",
      "keywords": [
        "advisor transition marketing",
        "breakaway advisor marketing",
        "RIA website messaging",
        "ideal client avatar",
        "advisor differentiation",
        "transition readiness assessment"
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://gocontinuity.com/build-your-marketing-foundation-before-you-transition/#breadcrumbs",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://gocontinuity.com/" },
        { "@type": "ListItem", "position": 2, "name": "Resources", "item": "https://gocontinuity.com/resources/" },
        { "@type": "ListItem", "position": 3, "name": "Build Your Marketing Foundation Before You Transition", "item": "https://gocontinuity.com/build-your-marketing-foundation-before-you-transition/" }
      ]
    }
  ]
}/* End custom CSS */